Search Engine Optimization

 Juthika Kamdar

What is SEO?

In simple terms it is a way to get your website found fastest among the millions of data available on the internet. It is used as a tool of Internet Marketing to increase the visibility of your Webpage or Website organically (unpaid) while searching for it online through search engines like Google, Bing, etc. This is done to make sure that a site appears more frequently in the search results list, so that it will receive visitors from the search engine's users.

Illustration:

When we search on Google for “books online” this what we generally get and the top five searches are shown below where first three are sponsored and the next two appear organically:

Why is SEO so important?

SEO is not only important for online businesses but for also everything that is available on the net! Search Engine Optimization makes the website easy for both users and search engine robots to understand. Search Engines can’t see and understand a web page the same way a human does so SEO helps the engines figure out what each page is about, and how it may be useful for users.

Simple Ways to go about it!

This is a simple illustration provided by Google to enhance website/webpage visibility with the help of SEO! For more details click here

Disclaimer: This article is an attempt to give a simple an understanding of SEO to the novice readers. For more details there is much more to SEO which will be discussed in upcoming articles!